Keratin smoothing in Ewell
If frizz makes every wash feel like a long styling job, a smoothing treatment may help. We’ll check your hair and talk through the finish you want before recommending it.
From £195 · Professional blow-dry included
Your first treatment includes complimentary 72 Hair shampoo and conditioner worth £33.99.
Clear pricing · Suitability assessed before treatment
Real Esther Alexander hair
Smoothing work carried out in our Ewell salon, photographed before and after treatment.
Before
After
Before and after 72 Hair Smoothing
Before
After
Before and after 72 Hair Smoothing
Before
After
Before and after 72 Hair Smoothing
Could this be right for your hair?
- Frizz
- Humidity-related puffiness
- Coarse or difficult-to-manage hair
- Wavy or textured hair that takes considerable time to style
- Hair that needs frequent blow-drying or straightening to achieve the finish you want
When we may recommend something else
A smoothing treatment may not be appropriate for severely damaged or highly compromised hair.
Heavily lightened hair, extensions, significant breakage or certain previous chemical services may require a consultation before treatment.
Your stylist will assess suitability before proceeding.
What does 72 Hair smoothing do?
72 Hair Smoothing is designed to condition the hair, reduce frizz and improve manageability.
It is not permanent chemical straightening.
The treatment can help make blow-drying and everyday styling easier while creating a smoother, styled finish. Clients often search for this kind of service as keratin smoothing.
Results vary according to natural texture, hair condition, fullness, previous chemical services, washing frequency, lifestyle and aftercare.
Results can last up to approximately 12 weeks with appropriate aftercare.
What happens during your appointment?
Hair assessment
We discuss your hair, its condition and the finish you want.
Clarifying cleanse
The hair is cleansed and prepared for the smoothing treatment.
Treatment application
The professional 72 Hair smoothing formula is carefully applied through the hair.
Development
The treatment is allowed to develop before the finishing process.
Blow-dry & heat sealing
Your hair is professionally blow-dried and heat-sealed to complete the treatment, then finished and styled.
How long should i allow?
- Shortapproximately 2 hours 15 minutes
- Mediumapproximately 2 hours 30 minutes
- Longapproximately 3 hours
Hair thickness, fullness and condition can affect appointment time. Very thick or extra-long hair may require additional time.
What will my treatment cost?
We price the treatment according to hair length because longer and denser hair requires more time and product. Your stylist will confirm the appropriate service before treatment.
Short hair
£195
Above shoulder length.
Professional blow-dry included
Medium hair
£245
Shoulder length to approximately armpit/bra-strap length.
Professional blow-dry included
Long hair
£295
Below armpit/bra-strap length to approximately waist length.
Professional blow-dry included
Extra-long or exceptionally thick hair may require additional time and product. We will confirm any adjustment before treatment.
Flexible payment options are available with Klarna on eligible services over £30, subject to approval.
What our clients say
Independently verified reviews from SalonSpy, plus how we work with every smoothing client.
Assessed before treatment
We check condition, texture, fullness and colour history before recommending 72 Hair Smoothing.
Clear pricing
Short £195, medium £245 and long £295, with a professional blow-dry included.
Aftercare guidance
We explain how to maintain your result at home and which products to use.
Short £195 · Medium £245 · Long £295 · Professional blow-dry included
Complimentary aftercare with your first treatment
Receive a full-size 250ml 72 Hair Nourishing Shampoo and 250ml Hydrating Conditioner with your first 72 Hair smoothing treatment at Esther Alexander. Combined retail value £33.99.
- 72 Hair Nourishing Shampoo (250ml)
- 72 Hair Hydrating Conditioner (250ml)
For new and existing salon clients having their first 72 Hair smoothing treatment at Esther Alexander. One duo per client, included automatically with the completed, paid treatment. No code required. No cash alternative. Cannot be combined with another treatment discount. Treatment subject to suitability assessment.
How long does it last?
Results can last up to approximately 12 weeks with the correct aftercare.
How long your result lasts will depend on your natural texture, hair condition, washing frequency, lifestyle and the products you use at home.
How do i look after it?
- Use the recommended 72 Hair homecare
- Follow your stylist's washing guidance
- Avoid unnecessary harsh cleansing products
- Follow your washing and styling advice
- Return for professional maintenance when required
Good to know.
Is 72 Hair Smoothing the same as permanent straightening?
No. It is a smoothing and conditioning treatment designed to reduce frizz and improve manageability. It is not permanent chemical straightening.
Will it make my hair completely straight?
It is not designed to remove all natural movement. The aim is smoother, styled, easier-to-manage hair while preserving an appropriate amount of your natural texture.
How long can the result last?
Results can last up to approximately 12 weeks with appropriate aftercare. This varies according to natural texture, hair condition, washing frequency, lifestyle and the products you use at home.
Is the blow-dry included?
Yes. A professional blow-dry is included in every 72 Hair Smoothing price.
How long does the appointment take?
Allow approximately 2 hours 15 minutes for short hair, 2 hours 30 minutes for medium hair and 3 hours for long hair. Very thick or extra-long hair may require additional time.
How much does it cost?
Short hair £195, medium hair £245 and long hair £295, with a professional blow-dry included. Extra-long or exceptionally thick hair may require additional time and product, which we confirm before treatment.
Can I have the treatment on coloured hair?
Coloured hair can often be treated, but we assess condition, fullness and colour history first and will advise on the right order and timing of services.
Can I have it on highlighted or bleached hair?
Heavily lightened hair needs to be assessed before treatment. If we do not believe the treatment is suitable for the condition of your hair, we will tell you and suggest an alternative approach.
Can I have the treatment with extensions?
Extensions require a consultation first. Your stylist will assess the hair, the attachment method and the condition of your own hair before advising.
What if my hair is very thick or extra-long?
Exceptionally thick or extra-long hair may require additional time and product. We will confirm any adjustment to the service and price before treatment begins.
What aftercare should I use?
We recommend the 72 Hair homecare range, and your stylist will give washing and styling guidance for your hair. Harsh cleansing products can shorten the result.
When can I wash my hair?
Your stylist will give you clear washing guidance for your specific treatment and hair type before you leave the salon.
How do I know whether my hair is suitable?
Book a smoothing consultation. We assess condition, texture, fullness and colour history, explain what the treatment can and cannot do, and confirm suitability before proceeding.
Request a smoothing consultation
Tell us what you are hoping to improve and the team will guide you towards the right next step.
What happens at a consultation
This sends a request to the team. Your appointment is confirmed separately. Where a deposit is required, confirmation also depends on payment. Cancellation and deposit terms.
Visit Esther Alexander in Ewell
Our salon is at 205 Kingston Road in Ewell, near Epsom.
- Phone
- 020 8393 1515
- 07418 610 621
- Opening Hours
- MondayClosedTuesday09:30 – 17:30Wednesday09:30 – 17:30Thursday09:30 – 17:30Friday09:30 – 17:30Saturday09:00 – 17:30SundayClosed