Smoother, softer hair. Less frizz. Easier mornings.
Keratin smoothing at Esther Alexander in Ewell, near Epsom, for clients who want softer, more manageable hair without permanent straightening.
From £190 · Usually 2.5–3.5 hours · Includes blow-dry · Consultation recommended
- Complimentary consultation
- Blow-dry included
- Klarna available on eligible services over £30, subject to approval
- Ewell salon, near Epsom
Real smoothing results
Keratin smoothing is chosen by clients who want less frizz, softer hair and a more manageable finish while keeping natural movement.
Is keratin smoothing right for you?
Keratin smoothing may be right if your hair feels frizzy, fluffy, coarse or difficult to control, especially if styling takes too long or humidity quickly affects your finish.
- Hair that expands in humidity
- Hair that feels frizzy, fluffy or hard to smooth
- Hair that takes too long to blow-dry or style
- Hair that feels coarse, dry or resistant to control
- Clients who want smoother, softer hair without permanent straightening
Keratin smoothing may not be right if:
- Your hair is very fragile, over-lightened or compromised
- You want permanent chemical straightening
- You are pregnant or breastfeeding. In this case, we recommend waiting and can suggest gentler alternatives
Keratin smoothing prices
Prices include your blow-dry. We confirm the exact price at consultation based on hair length, density and condition.
Faith
Master Stylist
- Short hair£225
- Long hair£340
Sophia
Stylist
- Short hair£190
- Long hair£290
- Short hair: above the shoulders
- Long hair: shoulder-length and below
- Very thick or extra-long hair: quoted after consultation
Flexible payment options are available with Klarna on eligible services over £30, subject to approval.
Why clients choose keratin smoothing
For many clients, the value is not just how the hair looks on the day. It is the time, effort and frustration saved between appointments.
- Less time styling in the morning
- Less frizz when the weather changes
- A smoother finish after washing and drying
- Hair that feels softer and easier to control
- A polished result without permanent straightening
Keratin smoothing, straightening or blow-dry?
If you are unsure what to book, this comparison should help clarify the difference.
Keratin smoothing
Best for: Frizz, softness and manageability
What to expect: Smoother hair with natural movement
Permanent straightening
Best for: A straighter structural change
What to expect: Not what this service is
Blow-dry
Best for: A temporary styled finish
What to expect: Lasts until the next wash
Keratin smoothing sits between daily styling and permanent straightening. It is designed to make the hair easier to manage, not to remove all natural movement.
What to expect
Consultation and hair assessment
We check your hair type, condition and goals, and confirm whether keratin smoothing suits your hair.
Cleanse and preparation
The hair is prepared and clarified so the smoothing treatment can work evenly from root to end.
Keratin smoothing treatment
The product is applied and processed according to your hair's length, density and condition.
Blow-dry, sealing and aftercare
Your stylist finishes the service and explains clearly how to maintain the result at home.
What our clients say
Independently verified reviews from SalonSpy, plus how we work with every keratin client.
Consultation-led advice
We assess suitability before recommending keratin smoothing.
Clear pricing
Prices are shown upfront and confirmed after assessing hair length, density and condition.
Aftercare guidance
We explain how to maintain your result at home.
Loading reviews…
Good to know.
Will keratin smoothing make my hair straight?
No. Keratin smoothing is designed to reduce frizz and improve manageability. It is not permanent chemical straightening, so your natural movement can remain.
How long does the appointment take?
Most keratin smoothing appointments take around 2.5–3.5 hours depending on hair length, density and condition.
How long do results last?
Results typically last around 3–5 months with the right aftercare, although this varies by hair type, lifestyle and homecare.
Is blow-dry included?
Yes. The listed keratin smoothing prices include your blow-dry.
How much does it cost?
Prices start from £190 with Sophia and £225 with Faith. The final price is confirmed after assessing your hair length, density and condition.
Will it work on my hair type?
Keratin smoothing can work well on many hair types, but suitability depends on condition, density, previous colour and the result you want. That is why we recommend a consultation first.
What aftercare do I need?
We will advise you on the right shampoo, washing routine and heat-styling approach so your result lasts as long as possible.
Can I book if I am pregnant or breastfeeding?
We recommend waiting before booking a keratin smoothing treatment if you are pregnant or breastfeeding. The team can advise on gentler styling or treatment options.
Do I need a consultation first?
A consultation is recommended, especially if your hair is coloured, lightened, fragile, very thick or you are unsure whether keratin smoothing is right for you.
Ready for smoother, easier-to-manage hair?
Book a complimentary keratin consultation at Esther Alexander in Ewell. We will assess your hair, explain what keratin smoothing can and cannot do, and confirm the right approach before you commit to treatment.
Not ready to book? Send us your hair goals
Tell us what you are hoping to improve and the team will guide you towards the right next step.
Visit Esther Alexander in Ewell
Our Ewell salon is a short drive from Epsom, serving clients across Ewell, Epsom and Surrey.
- Phone
- 020 8393 1515
- 07418 610 621
- Opening Hours
- MondayClosedTuesday09:30 – 17:30Wednesday09:30 – 17:30Thursday09:30 – 17:30Friday09:30 – 17:30Saturday09:00 – 17:30SundayClosed