Cookie Policy

This Cookie Policy explains how Esther Alexander uses cookies and similar technologies when you visit www.estheralexander.co.uk. It explains what cookies are; which types we may use; why we use them; how long they may remain on your device; which third parties may provide them; and how you can accept, reject or change your cookie preferences.

This Cookie Policy should be read alongside our Privacy Policy.

Esther Alexander is a trading name of Unparalleled Hair Ewell Limited.
Company number: 10059165
Trading address: 205 Kingston Road, Ewell, Surrey, KT19 0AB

For questions about our use of cookies or personal information, contact:
Email: privacy@estheralexander.co.uk
Post: Privacy Enquiries, Esther Alexander, 205 Kingston Road, Ewell, Surrey, KT19 0AB

Cookies are small text files that websites place on your computer, smartphone, tablet or other device when you visit them. Cookies can allow a website to recognise a device, remember choices or preferences, provide essential functionality, maintain security, understand how visitors use the website, and improve performance.

This policy also applies to similar technologies that store information on, or access information from, your device — including local storage, tracking pixels, tags, scripts and software development tools.

First-party cookies

First-party cookies are placed directly by the Esther Alexander website. They may be used to provide essential website functions, remember cookie preferences or understand website usage.

Third-party cookies

Third-party cookies or similar technologies are provided by another organisation whose services are used on our website. For example, Google may provide analytics technology that helps us understand how visitors interact with the website. Third-party providers may process information in accordance with their own privacy and cookie policies.

Session cookies

Session cookies normally remain on your device only while your browser is open and are deleted when you close it.

Persistent cookies

Persistent cookies remain on your device for a specified period or until you delete them. They may be used to remember your cookie preferences or distinguish between visits to the website.

Strictly necessary cookies

Required for the website to function securely and correctly — maintaining security, preventing fraudulent or malicious activity, managing network traffic, remembering your cookie choices, operating forms, maintaining technical sessions, and providing functionality specifically requested by you.

Analytics cookies

Used with your consent to understand how visitors use the website. They are only activated after you have selected "Accept all" or enabled analytics through "Manage preferences".

Advertising and targeting cookies

The current Esther Alexander landing page does not intentionally use advertising or behavioural-targeting cookies. We will not activate advertising or targeting technologies without your consent.

• Cookie consent preference — strictly necessary. Records whether you accepted, rejected or customised non-essential cookies. Typical duration: up to 12 months.
• _ga — Google Analytics. Helps distinguish one website visitor from another. Typical duration: up to 2 years.
• _ga_<measurement-ID> — Google Analytics. Helps maintain information about a visitor's session. Typical duration: up to 2 years.
• Website security / technical session technologies — strictly necessary. Provided by our hosting or infrastructure provider for security, availability, traffic management and essential functions. Session-based or a limited provider-defined period.

Analytics cookies will only be activated after you have selected "Accept all" or enabled analytics through "Manage preferences". The precise names and durations of cookies may change where a provider updates its technology, the website is updated, or browser restrictions shorten a cookie's normal duration.

With your consent, we may use Google Analytics 4 to understand how visitors interact with the Esther Alexander website. It may collect an online visitor identifier, pages viewed, approximate location, browser and device information, referral source, visit duration, and interactions with website content.

We use this information to measure website traffic, identify which pages are useful, understand how visitors find us, identify technical problems, assess the effectiveness of marketing activity, and improve the website experience.

Google Analytics must remain disabled until you consent to analytics cookies. You can later withdraw your consent through the "Cookie settings" link on the website.

Our website may contain a link to our external booking platform, currently SalonIQ. When you select a booking link and leave the Esther Alexander website, the external provider may use its own cookies and similar technologies. Cookies placed after you enter an external website are controlled by that website operator and are governed by its own privacy and cookie information.

Where booking functionality is embedded directly within the Esther Alexander website in future, any non-essential third-party cookies associated with that functionality will be blocked until the required consent has been obtained.

Our website may also link to social media platforms, map services, review websites or other third-party websites. We are not responsible for cookies set independently by websites that you choose to visit.

When you first visit the website, you should be shown a cookie banner providing the following choices: Accept all, Reject non-essential, and Manage preferences.

Selecting "Accept all" allows the website to activate the available non-essential cookie categories. Selecting "Reject non-essential" means that only strictly necessary technologies will operate. Selecting "Manage preferences" allows you to choose individual categories where the website supports them.

Non-essential cookie options are disabled by default unless and until you actively select them. We may store your choice in a strictly necessary preference cookie so that we do not need to ask you on every page or every visit.

You can change or withdraw your cookie consent at any time. Use the "Cookie settings" or "Manage cookies" link displayed in the website footer. Withdrawing consent will prevent the relevant technologies from being activated during future website use. It may not automatically delete cookies that have already been placed on your device — you can delete existing cookies using your browser settings.

Consent may be requested again where your preference cookie expires, the website's use of cookies changes materially, new cookie purposes are introduced, you clear your browser data, or we are otherwise required to refresh your choice.

Most web browsers allow you to view stored cookies; delete individual cookies; delete all cookies; block all cookies; block third-party cookies; receive a warning before a cookie is placed; or restrict cookies from particular websites. The method varies between browsers and devices — refer to the privacy or cookie settings within your browser.

Blocking all cookies may affect essential website functionality and may prevent certain features from operating correctly.

We use strictly necessary technologies because they are required to provide the website, maintain security or deliver functionality you have specifically requested.

Where cookies or similar technologies are not strictly necessary, we rely on your consent before storing information on, or accessing information from, your device. Where information collected through a non-essential cookie is personal data, consent will also normally be our lawful basis for the related processing under UK data protection law.

You may withdraw your consent at any time without affecting the lawfulness of processing that took place before withdrawal.

Some third-party technology providers may process information outside the United Kingdom. Where personal information is transferred internationally, appropriate legal safeguards will be used as described in our Privacy Policy. These may include transfers to countries recognised as providing adequate protection, approved contractual safeguards, or another lawful international-transfer mechanism.

We may update this Cookie Policy where the website changes; we introduce or remove website technologies; a provider changes its cookies; our business practices change; or legal or regulatory requirements change. The latest version will be published on the website and will show the date on which it was last updated.

For questions or concerns about cookies or how we use information collected through the website, contact:
Email: privacy@estheralexander.co.uk
Post: Privacy Enquiries, Esther Alexander, 205 Kingston Road, Ewell, Surrey, KT19 0AB

You can also raise concerns with the UK data protection regulator:
Information Commissioner's Office
Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
Telephone: 0303 123 1113